Metadata completeness

The title, description and canonical URL are how an agent sums up a page and spots duplicates before reading it.

Standard
Established

What it checks

The extension reads the page’s <head> in your browser and looks for four things:

  • a non-empty <title>
  • a non-empty <meta name="description">
  • a <link rel="canonical">
  • an Open Graph title or description (og:title or og:description)

A missing title or description is treated as more serious than a missing canonical or Open Graph tag, because those two are what an agent uses to decide what the page is before reading it.

Results

Status When
Pass All four are present
Warn The title and description are present, but the canonical or Open Graph metadata is missing
Fail The title or the meta description is missing
Unmeasured The extension could not read the page (open it in the active tab)

The result names exactly which items are missing.

How to fix

Add whichever items the result lists to the page’s <head>:

<head>
  <title>Blue running shoes | Example Store</title>
  <meta name="description" content="Lightweight blue running shoes for road and trail." />
  <link rel="canonical" href="https://example.com/shoes/blue-runner" />
  <meta property="og:title" content="Blue running shoes" />
  <meta property="og:description" content="Lightweight blue running shoes for road and trail." />
</head>

Point the canonical at the preferred URL for the content, so an agent that reaches the same page through several URLs can tell they are one page.