Sitemap freshness (lastmod)
<lastmod> lets an agent re-read only what changed instead of recrawling everything.
- Category
- Discoverability
- Standard
- Recommended
Who supports it
CopilotSupported (announced)
Published 31 Jul 2025 · last checked 9 Oct 2026: Keeping Content Discoverable with Sitemaps in AI Powered Search (Bing Webmaster Blog)'The lastmod field in your sitemap remains a key signal, helping Bing prioritize URLs for recrawling and reindexing.' Recommends ISO 8601 with time, set to the page content's true modification time.
26 others: no evidence yet. See every agent and browser
What it checks
The extension fetches the first sitemap declared in robots.txt that is on the
same site, or /sitemap.xml if none is declared. A sitemap hosted on another
domain is not fetched. It counts the <url> and <sitemap>
entries and how many of them carry a <lastmod> date. For a sitemap index, it
counts the entries in the index itself; it does not open the child sitemaps.
Results
| Status | When |
|---|---|
| Pass | Every entry in the sitemap has a <lastmod> |
| Warn | Some entries have a <lastmod> and some do not |
| Warn | No entry has a <lastmod> |
| N/A | No sitemap was found to inspect |
| N/A | robots.txt only lists sitemaps on other hosts |
This is a bonus check: complete <lastmod> dates add points, and missing ones
cannot lower the Discoverability score.
How to fix
Add a <lastmod> to each entry, set to the date the page’s content last
changed in W3C Datetime format. Most CMS and static-site sitemap plugins can do
this for you.
<url>
<loc>https://example.com/pricing</loc>
<lastmod>2026-09-01</lastmod>
</url>
Keep the dates honest. A <lastmod> that changes on every build tells an agent
everything changed, which is no better than having none.
See also Sitemap available.
Support by agent and browser
Announced means the vendor’s own docs or announcement say so. Published is the date on the vendor’s own page, where it has one. Checked is the last time our weekly research found that page still saying so.
| Agent | Status | Source |
|---|---|---|
| AI assistants | ||
| Copilot Microsoft | Supported (announced) | Keeping Content Discoverable with Sitemaps in AI Powered Search (Bing Webmaster Blog) Published · Checked 'The lastmod field in your sitemap remains a key signal, helping Bing prioritize URLs for recrawling and reindexing.' Recommends ISO 8601 with time, set to the page content's true modification time. |
No evidence yet26
- ChatGPT
- Claude
- Gemini
- Perplexity
- Meta AI
- ChatGPT Atlas
- Comet
- Dia
- Gemini in Chrome
- Edge Copilot Mode
- Claude Code
- Cursor
- Codex
- GitHub Copilot
- Windsurf
- CCBot
- Applebot
- Amazonbot
- Bytespider
- Cohere
- Mistral
- DuckAssist
- Chrome
- Edge
- Firefox
- Safari
Names and marks belong to their owners and are used only to identify products. None of these vendors is affiliated with Sitebulb. Spotted something out of date? Send a correction.
Adoption on the top 100 sites
51 of 99 measured sites implement it
Sites implementing it51
- #1 google.com (with warnings)
- #2 cloudflare.com
- #3 aws.amazon.com (via amazonaws.com)
- #9 microsoft.com (with warnings)
- #11 youtube.com (with warnings)
- #12 apple.com (with warnings)
- #20 dzen.ru (with warnings)
- #24 azure.microsoft.com (via azure.com) (with warnings)
- #32 github.com (with warnings)
- #37 fastly.com (via fastly.net) (with warnings)
- #42 bing.com (with warnings)
- #43 netflix.com (with warnings)
- #44 triplinkintl.com
- #48 gandi.net (with warnings)
- #50 marketingplatform.google.com (via doubleclick.net) (with warnings)
- #53 icloud.com (with warnings)
- #55 wordpress.org
- #60 digicert.com (with warnings)
- #61 adobe.com (with warnings)
- #68 zoom.com (via zoom.us)
- #71 endpoints.news
- #75 roblox.com (with warnings)
- #77 open.spotify.com (via spotify.com) (with warnings)
- #85 ntp.org
- #86 msn.com (with warnings)
- #90 vimeo.com
- #93 bunny.net (via b-cdn.net)
- #96 f5.com (with warnings)
- #101 wordpress.com
- #106 sentry.io (with warnings)
- #107 letsencrypt.org (via lencr.org)
- #109 ui.com (with warnings)
- #110 european-union.europa.eu (via europa.eu) (with warnings)
- #116 bitly.com (via bit.ly)
- #117 ipify.org
- #120 samsung.com
- #122 intuit.com (with warnings)
- #127 openai.com (with warnings)
- #131 pages.github.com (via github.io) (with warnings)
- #132 dropbox.com (with warnings)
- #135 discord.com (via discord.gg) (with warnings)
- #136 developer.adobe.com (via adobe.io)
- #140 android.com (with warnings)
- #141 nih.gov (with warnings)
- #151 archive.org
- #153 webex.com (with warnings)
- #154 snapchat.com (with warnings)
- #158 kaspersky.co.uk (via kaspersky.com) (with warnings)
- #159 firebase.google.com (via crashlytics.com)
- #160 tumblr.com (with warnings)
- #161 nytimes.com
Overview
How this rating is worked out7 of 9 points
| Factor | Points | Why |
|---|---|---|
| Vendor support | 1 / 3 | 1 vendor supporting, 0 partly or planned |
| Top-100 adoption | 3 / 3 | 52% of measured sites |
| Spec maturity | 3 / 3 | Published standard |
8 or more points is Established, 5 to 7 is Gaining traction, 2 to 4 is Speculative and under 2 is Stalled. A feature is also Stalled when more vendors have said no than yes. Read the spec.
Community insights
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