Organization schema completeness

The Organization node is what an agent reads to tell who publishes a site.

Standard
Recommended

What it checks

The extension finds the first organisation node in the page’s JSON-LD. That includes Organization and types such as Corporation, LocalBusiness, or NewsMediaOrganization. It then checks that the node has these five properties:

  • name
  • url
  • logo
  • description
  • sameAs

Results

Status When
Pass The organisation node has all five properties
Warn The node is missing one or more of them; the result names which
N/A The page’s structured data has no organisation node

How to fix

Add the missing properties to your Organization entity. A complete one:

<script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Example Ltd",
    "url": "https://example.com",
    "logo": "https://example.com/logo.png",
    "description": "Example Ltd makes accounting software for small businesses.",
    "sameAs": ["https://www.linkedin.com/company/example", "https://github.com/example"]
  }
</script>

Related: JSON-LD entity linking and Structured data (JSON-LD).