Organization schema completeness
The Organization node is what an agent reads to tell who publishes a site.
- Category
- Content accessibility
- Standard
- Recommended
What it checks
The extension finds the first organisation node in the page’s JSON-LD. That
includes Organization and types such as Corporation, LocalBusiness, or
NewsMediaOrganization. It then checks that the node has these five properties:
nameurllogodescriptionsameAs
Results
| Status | When |
|---|---|
| Pass | The organisation node has all five properties |
| Warn | The node is missing one or more of them; the result names which |
| N/A | The page’s structured data has no organisation node |
How to fix
Add the missing properties to your Organization entity. A complete one:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Example Ltd",
"url": "https://example.com",
"logo": "https://example.com/logo.png",
"description": "Example Ltd makes accounting software for small businesses.",
"sameAs": ["https://www.linkedin.com/company/example", "https://github.com/example"]
}
</script>
Related: JSON-LD entity linking and Structured data (JSON-LD).